Raymond claims to be spending more than 10 per cent of its ad budget on its biggest campaign, called The Summer of Wool.
While critics doubt if the new brand would be continued once Microsoft completes integrating Nokia, the X appears to be Nokia's ploy to ease Android-junkies into a Windows Phone environment.
HUL is keen to redefine the way in which brands tell their stories to consumers.
It reverses the supply chain to customise part of its line-up, but the challenge is in sustaining it.
The stores will sell products under the Fashion at Big Bazaar brand.
Consumer sentiment seen better than last year's
Directors that are shareholders will also face more problems.
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Rather than move up the echelons of finance management, he was part of crisis management at his first employer, and then the commercial head of home and personal care products and, lately, chairman of Middle East and North Africa for Unilever, the second-largest fast-moving consumer goods company in the world.
The English industrialist William Hesketh Lever launched Sunlight, in 1884 as a laundry soap to lessen work for women and increase hygiene.
At nine-month high, current prices attractive; consumers want to cash in before a correction
The order, which came on Monday, stated that revenue authorities cannot split the agreement when the parties to the agreement considered the royalty and technical knowhow as a single package.
Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.
Trai's latest proposal to cut ad inventory in channels has already prompted some of the leading broadcasters (Zee News being the latest) to cut their total commercial time and increase rates.
First up are two movie channels from STAR and one of these could be launched as soon as the end of next week, according to sources.
Future group has gone premium for the first time with Holii. A bag and accessories brand, it was soft-launched in 2009. The prices begin at Rs 700, with most of the bags costing upwards of Rs 1,800.
In May 2005, Tata Motors had launched the Ace, a small truck of 0.75 tonne. The company had studied the market for three-wheeler goods carriers for a while and had concluded that small transporters were ready to switch to a mini truck.
Men in India seem to be in a rush to be the fairer sex.
Tata Sky wants to net the value-conscious consumer willing to pay for it. Will it get enough volumes?
Entrepreneurs are visionaries since they build what has not been built before, says Ram Charan.
Ramesh Chauhan's Bisleri comes out with a new brand of natural mineral water sourced from a spring in Uttarakhand to take on Tata Tea's Himalayan.
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